Frequently Asked Questions (FAQs)

What will Spenderoo do for your credit union?
As your membership ages, you need to replenish it with young adults who are in need of a financial institution. Spenderoo provides more than 100 pages of no-nonsense information on financial and life topics that position your credit union as a trusted partner. Spenderoo immediately doubles – or triples – the content pages on your website. It provides a simple method to reach out to and build long relationships with adults ages 17 to 29.
Who is Spenderoo’s target demographic?
Spenderoo targets young adults between the ages of 17 and 29 who are encountering “real life” situations for the first time. Subcategories of this demographic include:
  • College students
  • Recent college graduates
  • High school graduates entering the workforce
  • Young adults getting married or starting a family
Adults in these categories are making many decisions for the first time. They are buying and financing vehicles, cashing paychecks, paying utilities, renting apartments, buying houses, planning vacations, and starting to plan for retirement. Almost all of these these adults turn to the Internet to research questions. Your credit union is ideally positioned to provide this important information to them on your own website.
Is it an educational or a marketing site?
It's both. It allows your credit union to provide much-needed financial information while forging a relationship with young adults in your community. Spenderoo is carefully designed to educate and to direct users to your branches and your website for financial solutions. That's why it is The Life Site for Young Adults.
What content does it add to your site?
In our surveys and focus groups with young adults, we revealed that they want simple, no-nonsense, trustworthy advice. They already have other sites that provide games, funny videos, music, celebrity news and social networking. What they want (and need) is a reliable source for financial knowledge. Your credit union is ideally positioned to provide them with this information and open a lasting relationship of trust and service. Our surveys and focus groups show that adults within this demographic seek financial knowledge from parents or older siblings, and most trust people one generation older than they are. Spenderoo is written from the perspective of the people this demographic trusts most. The content team includes financial experts, professional copywriters and young adults.
What do I get with Spenderoo?
You receive 12 months of the co-branded Spenderoo website, including:
  • Complete integrated co-branding with your logo, site colors, site fonts, background images and colors, and menu design so the site appears completely to be an extension of your existing website.
  • A custom Spenderoo URL (www.yourcreditunion.spenderoo.com).
  • Your credit union’s name, website and phone number integrated into the copy on every page to direct users to your credit union for financial services.
  • Your complete address and contact information on each page.
  • Customized "About Us" text on the home page that you control. Just sign in from the home page and make updates whenever you want to. Add general information and leave it alone or update it every week with your latest promotions. It's up to you!
  • More than 100 pages of practical real-life advice and reference links that make your credit union a trusted advisor for young adults in the workforce, young adults in college, and young adults with families.
  • All content researched and written by professional copywriters.
  • Weekly updates to the site to reflect the latest information and seasonal financial needs.
  • New feature articles every month.
  • Notification every time Spenderoo content is updated.
  • Monthly web statistics for your Spenderoo site are emailed to you.
  • Set up and launch in as little as 10 business days!
What if I already have a program for young adults?
Spenderoo complements, supports, and strengthens all existing marketing and outreach programs. We can even brand it with your credit union's program!
What do I need to provide to launch my Spenderoo site?
Nothing. Our webmasters retrieve everything from your existing website.
What marketing materials do I receive to promote it?
  • Free web banners to promote your Spenderoo site on your home page.
  • Free print-ready files for full-color statement stuffers/buckslips, newsletters, lobby posters, and brochures. Printed promotional materials are available for additional fees.
What information can I change on Spenderoo?
You can change your custom information on the home page 24/7 by logging into your Spenderoo home page with any browser. We do everything else for you, including researching and updating the content and feature articles.
Is this service available to all financial institutions?
Spenderoo is available exclusively to credit unions.
How much does it cost?
The cost of a 12-month or 24-month subscription is available at a rate tied to the asset size of your credit union, plus a one-time set-up fee. Please contact us at 614-847-1600 for pricing for your individual credit union. Order before July 31 and we will waive your set-up fee!

Limited Time Offer

Order before July 31 and we will waive the set-up fee!
Click here to learn more and redeem this offer